Are you in competitive situations with every sales cycle where your competitors are actively calling on the same accounts you are? Then you need to amplify your engagement efforts with automated nurture campaigns. For every customer your sales person directly interacts with, automate the follow-up with three dynamic targeted email messages.
Create content specific to each competitor and dynamically present it to the prospect
When your sales rep makes that first call and finds that competitor A & B are also calling, let the sales rep engage the prospect with a nurture campaign that specifically targets those competitors.
Marketing can prepare competitive content in advance
With Salesforce Engage sales reps can add people to a competitive campaign and the dynamic content capabilities of Pardot automation can put pre-built content into each message based on the competitive intelligence supplied by the rep.
Never Stop Learning
I've been working as an implementation consultant using Salesforce.com for more than 8 years now and it seems every week I learn something new. Either a new feature they've released or some hidden gem of functionality that we discovered. If you're interested, I will share them here and you can check it out.